You're guessing at what
your customers actually want.
You upload a product photo, hope it looks good.
You test two images. Data tells you which gets more purchases.
You write a product title that sounds right to you.
You run two titles. One consistently outperforms, so you deploy it.
You rewrite a description, wonder if it helped.
You A/B test it. Conversion data gives you a definitive answer.
Built for merchants who
make decisions with data.
A full A/B testing platform purpose-built for Shopify. No developer or data science team required.
Product Image Testing
Test lifestyle vs. studio shots, different angles, white background vs. styled. Find out which image drives more clicks and conversions, automatically.
Title & Description Variants
Run experiments on product titles and descriptions. Which benefit-led copy converts better? Which headline stops the scroll? SplitLab tells you with real data.
Statistical Significance Engine
No more guessing when to call a test. SplitLab calculates statistical significance in real time and declares a winner only when the data is conclusive.
Automatic Winner Deployment
Once a variant wins, SplitLab can automatically push it live across your store. No manual steps, no developer required.
Audience Splitting
Traffic is split fairly between variants without exposing a single customer to both. Clean, unbiased experiments that produce trustworthy results.
Multi-Product Experiments
Run tests across multiple products and collections simultaneously. Scale your experimentation without scaling your team.
Where we are
Be first in line
when SplitLab launches.
Early access members get 3 months free. Drop your email and we'll reach out when it's ready.