Enterprise-grade AI,
for every merchant.
The largest e-commerce platforms employ entire data science teams to optimize how products are presented. They run experiments, build machine learning models, and continuously improve product placement. The result is billions in additional revenue, captured by brands that can afford it.
Independent Shopify merchants have none of this. They sort products by hand, by date, or by gut feeling, and have no way of knowing if it's working. That gap is what Hyperion Lab exists to close.
We build the kind of tools a billion-dollar company's data team would build, and make them available to every store, starting free.
Built different,
on purpose.
Independent & self-funded
No investors. No board. No growth-at-all-costs pressure. Our decisions are made in service of merchants, not a cap table.
Revenue is the only metric
We don't count installs or DAUs. Every feature is evaluated by one question: did merchant revenue go up? If not, it doesn't ship.
Roadmap by merchants
Every product decision is driven by real merchant feedback. We talk to our users constantly. The best features come from them, not us.
Privacy as a foundation
Your store data is yours. We never sell it, never share it, and never use it for anything beyond improving your results. Full stop.
How we think about
building products.
AI-First Thinking
Every feature starts with the question: can AI do this better than a human guessing? If yes, we build the algorithm.
Revenue Obsession
We don't ship features that feel good. We ship features that measurably increase merchant revenue. The data is our north star.
Merchant Trust
We're stewards of sensitive business data. We treat it with the same care we'd want for our own: encrypted, private, never sold.
Speed Over Polish
We'd rather ship a useful imperfect feature than perfect a feature that never ships. Merchants deserve tools that work today.
Global by Default
Our tools work for merchants in 100+ countries. We build for diversity of language, currency, and market from day one.
Community Driven
Our roadmap is built from merchant feedback. The best ideas come from the people using the tools every day.
Two products.
One mission.
Every tool we build targets a specific lever of Shopify revenue growth. Precise, measurable, and free to start.
AI collection sorting that puts your best products first. Reads your sales data and automatically ranks collections by what actually converts. Merchants see an average of +23% revenue within 30 days.
A/B testing for Shopify product listings: images, titles, descriptions. Run controlled experiments and let data pick the winner automatically. No guesswork. No bias.
Join the waitlistReady to see what AI
can do for your store?
SortLab is free to install. Start optimizing your collections in under five minutes, no code required.